Seiko Karakama

Vancouver Graphic Designer + Illustrator

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Koko Roro

Design

{Identity + Branding}
Student Project

Koko Roro sells handcrafted products targeted toward females between 20 and late 30s. The brand image is trendy, playful and feminine.

This was a challenging project as the logo seemed to change all the time. Below is finalized logo at the end of the school project.kokororo_logo_school

kokororo_hangtag3

Original hang-tags

kokororo_stationery

Stationery

kokororo_home

Mockup of website

kokororo_facebook

Facebook page

IDENTITY PROGRESS

Although the process and stages of how the logo and wordmark develops is rarely shown to clients and in our portfolio, I’ve taken advantage of the web space to show how it evolved. Sometimes we may go through over 100 sketches and roughs to refine – not all of them are shown.

kokororo_progress_1

Since the company is all about gifts that are handmade, and from the heart, a gift tied with a heart was used for the logo

kokororo_progress_2

The corner seemed too sharp, so it was softened

kokororo_progress_3

The heart seemed to obvious and cliche, so the box and heart was drawn with one line kokororo_progress_4

The line seemed too similar in weight with the wordmark, so the box was made solid

kokororo_progress_5

Again, the line intersecting at the corner of the box seemed sharp, so the line was curved

kokororo_progress_6

The colour was changed to a more modern, sophisticated and feminine colour

kokororo_progress_7

The wordmark was changed to a handwriting style to give it a more “handcrafted” feel, and in association with another product, which the main mascot is a rabbit, a silhouette of a rabbit was drawn. This is where the designer’s desire gets in the way of designing something that is more suited to the identity.

kokororo_progress_8

With more sketching, the ornament for the logo’s background was developed, and the rabbit refined

finalset_kokororo

This was the logo in it’s final stage. However, after industry reviews, and consideration, it was decided that the rabbit did not fit in with the concept and was taken out

 kokororo_norabbit-1

As mentioned at the beginning, at the end of the school project, this was the final look.

However, as I took the brand and started using it in actual practice (for my hand-sewn goods that I wanted to sell), I went back to the earlier logos which incorporated the heart symbol and a more simplistic approach.kokororo_heartlogo

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