Papillon

{Identity + Branding}
Student Project

This company takes gently used clothing or fabric and turns it into trendy handbags. Because of this transformation process, I chose the name ‘papillon’ which in French, means butterfly which is also fitting in a sense because of France being well-known for their fashion and trends.

papillon_logoLogo

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Direct Mail  papillon_dm2

When you open the mail, the panel underneath reveals silhouettes of handbags that was the bottom portion of the clothing on the outside

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Description of what the company does inside the direct mail piece

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Hang-tagpapillon_envelopes

Envelopes

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Business cards that have the same effect as the direct mail piece