I had 28 people participate in the questionnaire. Here are the interesting results.
- Gender of participants: Female = 19 participants and male = 9 participants
- 25-30 = 6 participants
- 31-29 = 7 participants
- 40-49 = 6 participants
- 50-59 = 8 participants
- 60-69 = 1 participants
- What are your reasons for going to the mall?
- In the shopping mall, what are the reasons you used the mall’s directory map for?
- What do you think of conventional printed mall directories?
- Doesn’t matter
- Prefer electronic ones. Don’t want to carry paper pamphlets while shopping
6. When at the mall, which describes you the best?
8. After finding a directory, then trying to find the destination, have you ever given up when you were unsuccessful in finding the destination?
9. Do you use apps on a DAILY basis?
10. If there was a Mall app, which features would you look for?